Case Study: Virtual Student Recruitment Fair

Virtual Study Abroad Recrutiment Fair:

Company: Blueberry College & Universitet
Industry: Study Abroad
Event Type: Virtual Student Recruitment Fair
Event Size: +2500 visitors
Number of exhibitors: 40 each event
Numbers of events hosted in platform: 6
Product bought: Virtual Event Platform

The Challange

For over 15 years, Blueberry successfully organized international study fairs in Stockholm, providing students the opportunity to meet university representatives from around the globe. However, the COVID-19 pandemic posed significant challenges, making physical gatherings impossible and requiring a swift transition to a digital format.

The Solution

To overcome the challenges posed by the pandemic, Blueberry partnered with Virtual Days to host their fairs on their virtual event platform. This innovative solution allowed them to continue connecting students with universities without compromising the quality of interaction and engagement.

Implementation of the Virtual Study Abroad Fair

Virtual Days’ virtual event platform was customized to create a 3D environment that simulated a physical fair. This immersive digital experience was designed to facilitate seamless interaction between students and university representatives.

Results and Benefits

The transition to a virtual format proved to be a tremendous success for Blueberry. The online fairs attracted record numbers of attendees, with nearly 1000 visitors and over 11,500 messages exchanged in just four hours during their first digital fair. Being such a success, Blueberry leveraged this platform to host their fairs even after the pandemic, transitioning to a hybrid format offering both a physical fair, and a digital one.

The hybrid approach combined the benefits of physical and virtual participation, ensuring high engagement and accessibility, allowing visitors nationwide to attend the event without the hassle of travelling. Feedback from exhibitors and attendees has been overwhelmingly positive, highlighting the efficiency and effectiveness of the virtual format, the design of the platform, as well as the support from the Virtual Days team.

Testimonials

"I absolutely love this format. So smart, and Blueberry is the first agent or education institution I am aware of, who has thought of such a clever model to encompass all prospective student possibilities. The online platform repeatedly works so well,"

Chanelle Baker

Griffith University, Australia

"After the pandemic we were looking forward to being able to invite our partner schools and students to participate in our international study fair in Stockholm. But at the same time, we didn't want to abandon the online format because we received very good feedback from both exhibitors and visitors, and also had record attendance at our last four fairs. So, organizing the fair in a hybrid format, is the perfect solution. The outcome has been great so this is what we will continue with going forward. We think the Virtual Days platform is perfect for this - It’s not only beautiful and has great design, but it also offers all the functionality we need to make our customers happy.”

Steven Engström,

CEO of Blueberry.

REQUEST A DEMO

Fill out the form below to register your interest and request a demo.

Recruitment Events

Corporate Events

Educational Events

Other Events

Case Study – Virtual Student Recruitment Fair